Meet Anita

Anita Somayaji

I began my career in the fashion and jewelry industry as a buyer. I started designing after I had an idea for a pendant that I wanted to wear that did not exist in the market. It was a double sided, astrology focused, personalized pendant that celebrated the birth of my son. I loved it so much and never took it off. I became obsessed with designing and began to layer more and more pieces, creating my own style and look.  My friends and family noticed and began asking me to make jewelry for them. From this simple start, my company was born.

My designs explore symbolism, colored stones, and fashion trends with a classic and timeless sensibility. I love creating jewelry that is personalized, can be layered, and worn in multiple ways.   I live in my jewelry and my clients do too!

I use 14K and 18K gold, platinum, diamonds, rubies, emeralds, sapphires and other colored gemstones to create my pieces. I love working with these materials because they are quality and can be passed down for generations.

The jewelry from my collection is made in New York City.  I draw inspiration from all different places including the vibes and visual stimulation of NYC, the Hamptons, my children, clients, travel, and everyday life.